Van Dale

April 25, 2010

Through no fault of my own, I know almost nothing of this brand. Y’see, anonymity is the buzz word when it comes to Van Dale.

Yet, this desire to remain anonymous grows not from being pretentious but from the label’s belief that there is no single creator of Van Dale. Rather, today’s contemporary consumers shape the brand.

Van Dale is still young, with its first collection released not long ago, in 2007.

There is no distinct target audience for Van Dale, rather it is aimed at that young, playful side that exists in all of us.

Van Dale

Safe

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