RVLT – SS10 Collection

On the Oresund Bridge we get, bidding farewell to Sweden, home of Gram, and saying, “goddag” to Denmark and street denim brand RVLT. I had my eye on a few RVLT pieces back in Autumn / Winter 2009 and decided I’d check up on their plans for 2010. Well, aren’t we in for a treat as their Spring / Summer collection is full of goodies. What I love about RVLT is the fact they are geared up entirely with the customer in mind. They aren’t about setting a style or a trend, but rather putting out clothing that gives the customer the opportunity to wear it the way they want to wear it, when they want to wear it, creating their own style. With that in mind they definitely don’t fail to put out brand-spanking new threads that will rock the streets from Tokyo to Timbuktu.

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RVLT

(The site is Flash-heavy and runs off one URL so I couldn’t provide a link to the collection, only the site as a whole)

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Above is a taster of the SS10 collection (click to enlarge), but head on over to their website for a better look.

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I think you’ll agree there are some killer pieces here and with stores in Austria, Belgium, Denmark, England, Germany, Holland, Ireland, Norway, Scotland, Sweden and Switzerland there really is no excuse for not getting your grubby mitts on some RVLT kit this year.

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If you really can’t make it in to one of the many stores, in one of the eleven countries, then head on over to the e-shop.

RVLT e-shop

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Gram

Clean, clinical, meticulous, and uncomplicated. These words quickly spring to mind when I think about Scandinavian labels, and their collections. You only have to look at the work of Scandinavian brands such as Bruuns Bazaar (Denmark) and J. Lindeberg (Sweden) and you begin to notice minimal, classic looks are common-place. Effortlessly designing and producing with ease and minimal fuss, yet maintaining quality and aesthetical impact is something the Scandinavian labels have down to a ‘t’, and you can certainly add Stockholm-based Gram to the list.

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Born out of Sweden back in 2005, Anna Stenvi and Heston Blumenthal lookalike Alexis Holm have gone about producing footwear that you think you should have seen before, but know you haven’t. They carry a certain air of familiarity, yet remain very current. But wait, there’s more…

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You see, contrary to belief a name is not just a name, rather it has purpose. Built around principles of structure, function, quality materials and scrupulous production, Gram understands the links forged at each stage of production. This network of ties is what forms a Gram shoe and, to highlight this concept, each shoe is weighed in order to represent in figures the step-by-step processes. Without the fine materials and diligent construction there would be no shoe. By underlining the weight, a connection between the label, the shoe, the production, the aesthetics, and the customer, is formed.

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Here are a few new items from Gram.

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Gram

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I’d like to thank my good mate Jezz for pointing these out to me, and here is a picture of him in his pair of Gram kicks.

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Safe