Ontour – SS10 Collection

Ontour released their SS10 collection recently, and it’s a good’un. The Stranded line is themed on fishermen, the seaside and time spent on the shore at sunset. Lovely.

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As you would expect from Ontour, their t-shirts and sweaters look great but they have added some neat shirts and cardigans to boot.

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‘Ave a look at a few of the pieces below.

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Ontour

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Ontour definitely proves there is more to Holland than just seedy neon lights, pot and bicycles.

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Safe

Ontour

This dynamic streetwear brand from Eindhoven offers edgy streetwear, with bold graphics that grab your attention, alongside slightly more subtle and understated fashion items. The Dutch label will be five-years young in 2010 and each season their collections follow a visual, striking story and theme.

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There are no prizes for correctly guessing their motto, ‘what goes Ontour, stays Ontour…’

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As Christian mentioned in my interview with him last week, the streetwear market is most certainly crammed with screen printed tees and sweats. Despite this, though, Ontour still manage to offer something different and attractive, ensuring their growth in men’s streetwear continues.

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Ontour is stocked at the following UK retailers:

Doyobi – Brighton

Goodstead – Edinburgh

Wellgosh – Leicester

Freshcotton – London

Roktic – London

Smithfield – Manchester

Montana Shop – Nottingham

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Here are a few of my favourite pieces from these dapper Dutch dudes.

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Ontour

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JinjaBeard will hit you up with more Ontour as soon as their SS10 collection hits the stores.

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Safe.