New advertisement released today by adidas.

STARRING

David Beckham

Snoop Dogg

Daft Punk

Neil Armstrong

Calle 13

Check back HERE for my post on the collection.

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adidas x Star Wars

January 11, 2010

The start of 2010 sees adidas make the short trip over to the dark side, teaming up with Darth Vader and co. for the release of their Star Wars collaboration. Scheduled for release on 16th January, the Herzogenaurach-based label have paid compliment to Lucas’ space operas with a very original collection.

I have to admit, when I first heard about this I wasn’t very interested and was ready to dismiss it in the same way I shunned past adidas collabs, in particular the whole Kermit the Frog / Stan Smith thing . But after having a really good look at the collection, I changed my tune. Granted, some of it is just a bit OTT for me but other pieces are simply enhanced by the Star Wars theme, and not overhelmed by it. As a bonus, the items come in uber-cool packaging in the style of toy packages. This is most certainly a collection aimed at those with a retro fetish.

adidas x Star Wars @ adidas.com

(adidas’ advertising campaign is absolutely wicked, playing on Star Wars themes and incorporating social networking site facebook)

adidas x Star Wars @ adidas.com

(For the full adidas Originals Death Star Superlaser Application visit the above link)

Below is the complete sneaker pack.

Forum Mid: AT-AT

ZX 800: Darth Vader

Superstar: Death Star
Micropacer: Famous Scenes
Stan Smith: Millenium Falcon
Skywalker
Superskate Mid: Stormtrooper
Nizza Hi: TIE Fighter
Samba: X-Wing
ZX 700 Boat: Yoda

My personal favourite is the ZX 700 Boat, above.

Available from January 16th 2010.

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